CASE STUDY

Marijuana Justice

ABOUT

Marijuana Justice is a non-profit organization committed to the empowerment and advocacy of communities most impacted by Virginia’s war on drugs. With a steadfast focus on repealing unjust laws, repairing jail sentences, and advocating for reparations, the organization’s aim is to address the systemic inequities that have disproportionately affected these communities. Through grassroots organizing and raising awareness, Marijuana Justice  strives to create a more just and inclusive society, fostering positive change and healing for Black and Brown communities.

THE PROBLEM

Marijuana Justice needed a comprehensive branding solution that authentically represented their commitment to justice, equality, and community empowerment. Additionally, they required a robust online presence that would effectively reach and mobilize their target audience for the organization and its annual conference. Our challenge was to develop a brand, website, and digital marketing strategy for each that would captivate, inspire, and drive meaningful action.

THE SOLUTION

  • We conducted an in-depth brand discovery to ensure an authentic representation of their mission, values, and vision.
  • We developed a comprehensive brand identity, including logo design, color palette, typography, and visual elements that conveyed justice, equality, and community empowerment.
  • We designed and developed a user-friendly and visually compelling website that effectively communicated Marijuana Justice’s mission and initiatives, and provided seamless navigation for users.
  • We created a targeted digital marketing strategy to enhance the organization’s online presence, engage their audience, and drive participation in their annual conference.
  • We implemented robust SEO and content strategies to increase website visibility and reach, ensuring that their message resonated with a broader audience.
  • We designed and managed their social media presence, crafting engaging content and driving meaningful interactions to further mobilize their target audience.

THE CREATIVE

THE RESULTS

  • Increased Visibility and Engagement: The enhanced online presence led to a significant boost in visibility and interaction with  target audience.
  • Improved User Experience: The visually compelling and user-friendly website facilitated better engagement and retention, effectively showcasing our mission and initiatives.
  • Higher Community Mobilization: Our community outreach efforts successfully drove greater participation and involvement in our annual conference.
  • Broader Reach and Impact: Strategic digital marketing amplified our message, extending our reach and enhancing the impact of our initiatives.
  • Stronger Online Community: Effective social media management created a vibrant online community, increasing awareness and support for our goals and efforts.
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