If you are responsible for funding, approving, partnering with, or promoting impact work, you are constantly being asked to trust what brands say about themselves.
Sustainability claims. Community promises. Social good narratives that look solid on the surface and feel convincing in a pitch deck.

This checklist is a practical tool to help you slow the process down and ask better questions.

It is designed to help you assess whether an impact claim is rooted in real action or built for appearance.

Download the checklist to help you ask better questions and make decisions you can stand behind.