About
The Building Movement Project (BMP) empowers the nonprofit sector to address today’s most pressing social issues. BMP achieves this by conducting in-depth research, developing practical tools and training materials, offering expert guidance, and fostering networks dedicated to social change.
The Challenge
The Building Movement Project (BMP) faced the challenge of effectively engaging with their audience and driving meaningful action through their digital platforms. Their existing social media presence lacked the cohesive design and strategic approach necessary to maximize impact. Additionally, their donation landing page was not optimized for conversions, resulting in missed opportunities for fundraising. BMP also needed a visually appealing and informative report design to communicate their research findings and insights effectively to stakeholders and the broader nonprofit community.
The Solution
We developed a cohesive social media design strategy that gave BMP a consistent, visually compelling presence across all platforms, making their content instantly recognizable and more engaging. We redesigned the donation landing page with a clean, conversion-focused layout and clear calls-to-action to encourage more contributions and reduce drop-offs. In addition, we designed multiple reports to present BMP’s research and insights in a visually engaging and accessible way, helping stakeholders and the broader nonprofit community easily absorb key findings. This integrated approach strengthened BMP’s digital presence, expanded the reach of their research, and increased fundraising opportunities.
Results Through Our 1 1/2 Year Retained Partnership
Increased Social Media Engagement: Our social media design efforts led to a noticeable increase in follower engagement, with higher rates of likes, shares, and comments.
Enhanced Donation Conversion Rates: The redesigned donation landing page resulted in a significant boost in conversion rates, increasing both the number and amount of donations received.
Improved Stakeholder Communication: The visually appealing report designs effectively conveyed BMP’s research findings, making it easier for stakeholders to understand and engage with the content.
Strengthened Brand Presence: The cohesive visual identity across social media and digital platforms reinforced BMP’s brand presence and enhanced their ability to drive social change.
