CASE STUDY

Advancing Women In Investing

ABOUT

Advancing Women in Investing (AWI) is a collaborative network of first-time and emerging female managers dedicated to frontier and emerging markets. This network fosters mutual support among its members, enabling them to share insights, co-invest, and raise capital together.

We recognized that AWI’s dedication to empowering emerging female managers in frontier and emerging markets mirrored our own passion for fostering diversity and inclusivity. This common ground enabled us to approach the project with a genuine sense of purpose and collaboration. 

THE PROBLEM

AWI faced the challenge of making their organization stand out online. They needed a cohesive brand identity and effective communication of their mission. This required a unified brand strategy and visual identity that resonated with their audience. Additionally, they needed a robust portal to facilitate member engagement and support, custom merchandise, a comprehensive brand look book, and a strategic social media plan to enhance their visibility and impact.

THE SOLUTION

 
  • We crafted a strategic brand framework that clearly articulated AWI’s mission and values.
  • We developed a distinctive visual identity including logo design, color schemes, patterns, and other visual elements that conveyed professionalism and innovation.
  • We designed and developed an intuitive and engaging landing page and online portal, serving as a central hub for members to connect, share insights, and access resources, tailored to meet the diverse needs of AWI’s audience.
  • We created custom merchandise designs that represented AWI’s brand and provided practical and stylish items for their community, enhancing brand presence and member loyalty.
  • We designed a comprehensive look book showcasing AWI’s visual identity, brand story, and key messages, helping to present the brand consistently and professionally across various channels.
  • We developed a strategic social media plan to enhance AWI’s online presence, engage with their audience, and amplify their message. This included content creation, scheduling, and engagement strategies to build a vibrant online community.

THE CREATIVE

THE RESULTS

Stronger Brand Identity: AWI’s new brand identity reflected its mission and values, creating a strong and cohesive online presence that resonated with their audience.

Enhanced Member Engagement: The engaging online portal facilitated seamless member interactions and resource sharing, significantly enhancing overall engagement 

Increased Visibility and Traffic: The strategic social media plan and improved SEO efforts led to higher organic traffic, improved search engine rankings, and increased online visibility.

Boosted Community and Loyalty: The custom merchandise design and comprehensive brand lookbook fostered a sense of community among members.

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