About
CAS is a development consultancy firm dedicated to improving water supply to rural areas in Africa. With a mission to create sustainable solutions and empower communities, CAS leverages their expertise to address the pressing issue of water scarcity in underserved regions.
The Challenge
CAS needed a strong brand identity that would instill trust and credibility while showcasing their commitment to improving water supply in rural African communities. They sought a comprehensive design solution that would encompass logo design, a visually appealing website, and engaging publication materials to convey their message effectively.
The Solution
We crafted a distinctive logo that captured CAS’s mission and values, reflecting their dedication to sustainable water solutions in Africa. To amplify their impact, we developed a visually appealing, user-friendly website that communicates their expertise, highlights key projects, and provides valuable information to stakeholders and potential clients. We also designed engaging publication materials: brochures, reports, newsletters, and infographics that showcased CAS’s achievements and success stories while underscoring the importance of their mission. Finally, we created a water enumerator merch kit for their boots-on-the ground team to showcase the brand in their assigned locations.
The Results
The collaboration between CAS and IconiQ Creative Group resulted in a comprehensive design solution that amplified CAS’s mission of improving water supply to rural areas in Africa. Through logo design, website design and development, and compelling publication materials, CAS successfully conveyed their expertise, achievements, and the urgency of their work. Together, we have empowered CAS to make a lasting impact, drive socio-economic development, and enhance access to clean water in underserved African communities.