Case Study

Lake Academy

About

Lake Academy is a prestigious educational institution located in Abuja Nigeria, dedicated to nurturing the holistic development of young minds. With a focus on early childhood development, special education, and the arts, Lake Academy creates a supportive and enriching environment that fosters the growth and potential of every student. They believe in providing a well-rounded education that prepares students for success in all aspects of life.

The Challenge

Lake Academy needed a brand identity that truly reflected its nurturing and inclusive philosophy. The goal was to convey its commitment to holistic education in a way that would inspire trust and pride among students, parents, and educators. Capturing this essence required a thoughtful balance of visual elements, from color palettes to typography, to create a look and feel that communicated warmth and academic excellence.

The Solution

We began with in-depth research to understand the school’s values and community expectations. From these insights, we created a unified brand identity that expressed education, growth, and creativity while remaining approachable and professional. We extended this identity into modern, cohesive visuals and designed new school uniforms that embodied the refreshed brand, fostering pride and unity. Our rollout strategy ensured consistency across all touchpoints, strengthening recognition and reinforcing the school’s inclusive mission.


The Results

The refreshed brand strengthened the school’s reputation and deepened trust within its community. Parents felt a stronger connection to the school’s mission and values, while the local community embraced its welcoming and inspiring presence. Following the rebrand, the school experienced a 35% increase in enrollment, underscoring its position as a confident, forward-thinking educational leader recognized for fostering growth, creativity, and a shared sense of pride.