About
Lotus is a mobile payment and loyalty program application designed to give businesses and customers in The Bahamas a seamless, user-friendly way to manage transactions and rewards. Built with the specific needs of local businesses in mind, Lotus makes it easy for merchants to handle payments, run loyalty programs, and deepen customer engagement, while shoppers enjoy a smooth, rewarding experience.
The Challenge
ONWRD approached us with the task of creating a companion website for their client that would seamlessly serve merchants and customers in The Bahamas. In a world fueled by digital innovation, the launch of Lotus signaled a major shift in how businesses and customers interact across The Bahamas. Lotus needed to position itself as the most business-friendly mobile payment and loyalty platform in The Bahamas while still being effortless for customers to use. The challenge was to distill complex financial features into a clear, visually compelling narrative and create an interface that would engage two very different audiences: merchants managing payments and shoppers tracking rewards.
The Solution
Through deep collaboration with ONWRD, we immersed ourselves in their goals for Lotus: to merge speed, convenience, and connection into a UI that was easy to navigate. We mapped visual the journey of both merchants and customers to understand their unique needs and expectations. Inspired by the name’s symbolism of growth and renewal, we wove in visual cues that reflected progress and possibility. We designed a mobile interface that is both business-oriented and customer-friendly. Clear navigation and robust layouts guide merchants through managing payments, rewards, and customer engagement, while giving shoppers a frictionless way to pay and track rewards.
The Results
The final product gave Lotus a distinct, professional presence in the Bahamian market. Merchants gained a powerful yet intuitive tool to build loyalty, while customers enjoyed a smooth, rewarding shopping experience. The launch positioned Lotus as a pioneer in digital payments, proof that strategic design and storytelling can turn complex technology into an inviting, human-centered experience.