CASE STUDY
Building Movement Project
ABOUT
THE PROBLEM
The Building Movement Project (BMP) faced the challenge of effectively engaging with their audience and driving meaningful action through their digital platforms. Their existing social media presence lacked the cohesive design and strategic approach necessary to maximize impact. Additionally, their donation landing page was not optimized for conversions, resulting in missed opportunities for fundraising. BMP also needed a visually appealing and informative report design to communicate their research findings and insights effectively to stakeholders and the broader nonprofit community.
THE SOLUTION
Social Media Design: We developed a cohesive and visually engaging social media design that aligned with BMP’s brand identity. Our strategy included creating a series of visually compelling graphics, infographics, and templates that enhanced BMP’s online presence and engagement.
Donation Landing Page Design and Development: We designed and developed an optimized donation landing page that was user-friendly and visually appealing. The new landing page incorporated clear calls-to-action, streamlined navigation, and persuasive design elements to encourage donations.
Report Design: We crafted a visually striking report design that effectively showcased BMP’s research findings and insights. The report design included intuitive layouts, engaging visuals, and clear typography to ensure readability and impact.
THE CREATIVE
THE RESULTS
- Increased Social Media Engagement: Our social media design efforts led to a noticeable increase in follower engagement, with higher rates of likes, shares, and comments.
- Enhanced Donation Conversion Rates: The redesigned donation landing page resulted in a significant boost in conversion rates, increasing both the number and amount of donations received.
- Improved Stakeholder Communication: The visually appealing report design effectively conveyed BMP’s research findings, making it easier for stakeholders to understand and engage with the content.
- Strengthened Brand Presence: The cohesive visual identity across social media and digital platforms reinforced BMP’s brand presence and enhanced their ability to drive social change.